Brand building for brands built to last.

Brand identity and creative direction for wellness, lifestyle, and hospitality brands — from DTC products to service-based businesses. Led personally, with a trusted network of specialists for execution.

10M+ campaign impressions · 6+ years in brand and creative direction

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Brands worked with
True Food Kitchen logo
The Social Changery logo
Goodwill logo
Raw Cereal logo
Folly logo
Noble Ground Coffee logo

"Most brands don't fall apart because the work is bad. They fall apart because nobody's looking at the whole thing at once — the packaging, the email, the feed, the front door — and asking if it's still the same idea. That's the job. Not making things prettier. Keeping the idea intact."

AFS Creative Studio
Testimonials

What partners say.

One of the strongest creative operators I've come across. Amanda has an exceptional instinct for brand — not just in how things look, but in how they feel, translate, and scale across touchpoints. She brings clarity to ambiguity, raises the bar on visual identity, and consistently delivers work that is both on-brief and elevated.

Luna Yu
CEO, Genecis Bioindustries
Client · Folly Nutrition

Amanda produces incredible work. She's thoughtful, meticulous, and a real team player — high agency with a relentless work ethic that makes a brand shine across every channel. She can match the tempo of any business with no compromise on quality. I'd refer her to anyone I work with in a heartbeat.

Benoit Jack Beaulieu
Growth & Brand Operator
Collaborator across two brands

Consistently impressed by both the speed and quality of her work. Amanda is exceptionally versatile across every aspect of brand design — from photoshoots and packaging to web and brand guidelines — bringing strong creative instincts, strategic thinking, and polished execution to every part of the process.

Robert Celik
Commercializing Sustainable Biotech Products
Teammate · Folly Nutrition

Amanda is a strong partner when it comes to understanding the strategy and building a plan that drives toward the objective. She's nimble — she can brainstorm opportunities without limits, then focus on process, timelines, and executional detail when the time comes.

Vayshali Bhakta
Leader in Brand Marketing & Growth Strategy
Cross-functional partner · True Food Kitchen
Services

What we do.

All services
Brand building

Brand Identity & Visual Systems

Logo, color, type, and brand guidelines built to scale across packaging, web, social, and paid.

Embedded creative direction

Fractional Creative Director

Ongoing creative leadership and brand oversight for teams that need a dedicated creative partner. From $2,500/month.

Channel design

DTC Channel Design

Email flows, Shopify design, and paid social creative — built as an extension of your brand.

Our process

How we work together.

01

Discover

A focused intro call to understand your brand, goals, and where you're headed. No deck required.

02

Scope

A clear proposal with deliverables, timeline, and investment. No vague retainers.

03

Design & direct

Senior creative direction with specialist execution. Structured reviews keep you close to the work.

04

Deliver

Organized, production-ready files and a clean handoff. Your team can hit the ground running.

Take the quiz

Not sure what you need?

Answer a few quick questions and we'll point you to the right service — or straight to booking a call.

No email required to see your results